L V P E I Experience - L V Prasad Eye Institute

Health and Education for All

Mr Kode Satyanarayana, a successful industrialist and a true philanthropist says, "Providing a person the financial means to educate his/her children is one of the best ways you can help someone." He adds, "Considering the present state of health care in the country and the way some private hospitals drain the resources of families in the event of sickness, it has also been a policy in our organizations to defray some of the medical expenses for the needy and deserving cases, whenever possible."

It was this public-spirited attitude that brought Mr Kode Satyanarayana and Dr Gullapalli N Rao and L V Prasad Eye Institute (LVPEI) together. The LVPEI model touched a chord in him, spurring him to be part of a mission to reach out to those in need. Since the year 2000 he has been a major supporter of LVPEI. "Later, when Dr Rao invited me to be part of the Vijayawada center I grabbed the opportunity with both hands," he says.

Mr Satyanarayana's father Mr Kode Venkatadri Chowdary was Municipal Commissioner of Vijayawada in 1947 and had served with distinction in various positions across the state till his retirement in 1958, when he was Regional Inspector of Local Administration in charge of six districts. "It was only fitting to name the Vijayawada center after my father who was a pillar of strength and a beacon of light to all of us in the family," says Mr Satyanarayana.

After completing a degree in civil engineering from Annamalai University, Mr Satyanarayana worked for a while in the government and private sector. He moved to Hyderabad in 1965 and, a few years later, became part of a group of four like-minded people to start an enterprise that set up eight different industries over a period of time. Spectra Bottling Company and Spectra Foods and Beverages were part of this group. In 1992 when the four partners parted ways amicably, Mr Satyanarayana and his family members took over Spectra Bottling and Spectra Foods. The next few years saw a dramatic increase in the family's financial well-being as good management principles and hard work, coupled with employee friendly policies led to a spectacular 35% compounded annual growth rate in all the companies.

The family members of Mr Satyanarayana include his wife Mrs Satya Gnana Prasunamba, his daughter and son-in-law Mrs Lalitha and Mr Athota Sudhakar, his eldest son and daughter-in-law Mr Durga Prasad (Additional Director General, Police) and Mrs Sujatha, his youngest son and daughter-in-law Mr Venkata Ramana and Mrs KV Sandhya and eight grandchildren, all of whom are professionally well qualified. Later, the family pooled in to form the Kode Venkatadri Chowdary Charitable Society to undertake socially responsible activities like helping the needy in the areas of education, health care and old age care.

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In 1997, when Coca Cola came knocking on the door the family sold Spectra Bottling and invested in other businesses. A fair portion went into the Charitable Society that Mr Satyanarayana had founded to honour his father. It is from the Kode Venkatadri Chowdary Charitable Society that the philanthropy spread its wings to help young people with educational scholarships and provide health care and old age care for the needy.

All the members of Mr Satyanarayana's family have supported the building of the Kode Venkatadri Chowdary campus of L V Prasad Eye Institute at Tadigadapa, a tertiary care center near Vijayawada, the third of its kind in the state of Andhra Pradesh. The philanthropy went beyond mere financial support the family were involved in every aspect of the design and construction. The Vijayawada campus began seeing patients on February 16, 2011.

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