To raise awareness on early detection of eye cancer (Retinoblastoma) in children, LVPEI organised the first Whitathon Run on 20 May 2018 to commemorate the World Retinoblastoma Awareness Week. The Run was flagged off by Anjani Kumar, Police Commissioner, Hyderabad City and Dr Gullapalli N Rao, Chairman, LVPEI. The run was a huge success and witnessed over 2500 participants. Several sponsors and partners came forward and extended their support to this cause related initiative. The funds raised will be utilized to provide treatment to children with eye cancer.