Press & Events

L V Prasad Eye Institute’s second edition of Whitathon to create awareness on Retinoblastoma eye cancer

VVS Laxman, Tom Moody, Yusuf Pathan and Siddharth Kaul of SunRisers Hyderabad unveil T-shirt

Hyderabad, April 16, 2019: To raise awareness on early detection of eye cancer (Retinoblastoma) in children, L V Prasad Eye Institute (LVPEI) is organizing the second edition of ‘WHITATHON’ Run on May 19 to commemorate the World Retinoblastoma Awareness Week that will be observed from May 13-19, 2019. VVS Laxman, Tom Moody, Yusuf Pathan and Siddharth Kaul from SunRisers Hyderabad, the Indian Premier League (IPL) team, unveiled the Whitathon T-shirt today, while the Hyderabad Commissioner of Police Sri Anjani Kumar unveiled the Whitathon medal.

Last year, LVPEI treated 1147 cases of retinoblastoma free of cost, thanks to the funds raised through their first edition of Whitathon. This year over 5000 participants are expected. “Let no child die of eye cancer because of lack of awareness and treatment,” said VVS Laxman – the official brand ambassador of Whitathon 2019.

The Run will b...

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L V Prasad Eye Institute creates milestone in corneal transplants in rural India

Completes 100 transplants in rural centre network

Hyderabad, April 12, 2019: India is home to half of the world’s blind population. Out of the 15 million blind people in the country, 6.8 million are victims of corneal blindness and this number is expected to rise to 10.6 million by 2020. In India, where poverty is still widespread, corneal blindness is most often found in underprivileged and underserved populations.  L V Prasad Eye Institute (LVPEI) is driven by its mission of taking eye care closer to the doorsteps of rural communities. This month on 5th April, the Institute’s 100th corneal transplant in rural centre eye care network was performed at its Mudhole secondary eye centre. 

The journey of providing complex surgical care right at the doorsteps of rural communities started in March 2016 with the first corneal transplant being performed at the Institute’s Dhulipalla secondary eye centre in Guntur District. In a span of just three years, the secondary centre networks in M...

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L V Prasad Eye Institute’s Whitathon has VVS Laxman as Brand Ambassador

Second edition of annual Run to create awareness on Retinoblastoma eye cancer

Hyderabad, March 22, 2019: Whitathon is an initiative by L V Prasad Eye Institute (LVPEI) to raise awareness about White Reflex, one of the most common symptoms of Retinoblastoma - a life threatening eye cancer in children. The second edition of the awareness run is being organised on May 19 this year with VVS Laxman as the official brand ambassador. The funds raised from the Whitathon Run will be utilized for treating poor children suffering from Retinoblastoma free of cost, and to provide resources for future research to explore new treatment options for this alarming disease. The Whitathon Run is a part of the annual World Retinoblastoma Awareness Week that will be observed this year from May 13-19, and SunRisers Hyderabad, the Indian Premier League (IPL) team is expected to grace the occasion of unveiling the Whitathon 2019 T-shirt.

Retinoblastoma is one of the rarer cancers prevalent to...

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